Caremark explained to us that their biggest challenge was finding qualified staff and this was hindering further growth of their successful business. Newspapers had stopped delivering a response for them and they had a lot of competition on internet job sites.
What We Did
We created bespoke pay-per-click campaigns targeted at qualified Carers living in and around County Galway using original non-corporate content and created a dedicated Recruitment landing site to ensure that the applicants arriving there were immediately given the information they needed and an easy route to apply. We tested several themes and then focused on the ones that worked best.
The results have been outstanding, delivering a regular and consistent stream of qualified applicants. Social Media engagement has been staggering with Facebook likes to their page tripling, post reach improving to over 10,000 people per week to the target demographic. The campaign has also generated a number of enquiries on the care side of their business.
Contact us to see how we can help your business.